'El Hombre' billboards likely to be phased out

'El Hombre' billboards likely to be phased out

'El Hombre' billboards likely to be phased out
TEMPE, Ariz. -- Angels owner Arte Moreno told The Jim Rome Show on Monday that the billboards depicting Albert Pujols as "El Hombre" are "probably not going to be part of the [marketing] campaign" moving forward.

The Angels previously put up 70 Pujols billboards in the Southern California metropolitan area, with 20 of them calling Pujols "El Hombre." Pujols, who spent his first 11 seasons in St. Louis, had previously said he preferred not to be called "El Hombre," out of respect for Hall of Famer and Cardinals legend Stan "The Man" Musial.

Moreno said he spoke to Pujols about the billboards.

"That was a short-term marketing campaign, and he said that it was fine," Moreno told Rome, "that we weren't trying to go against any traditional thing in St. Louis."

Moreno, who signed Pujols to a $240 million contract in December, said the current ad campaign will run through the first week of April. After that, there probably won't be any more "El Hombre" billboards.

"As you see, we really try to market the whole team. But he's new to our team, and he's a big-time player," Moreno said on the radio show. "But that's not the basis of our campaign."